R.A.D®
Building the finance, marketing, e-commerce and operational infrastructure behind a high-growth performance brand.
Building the team behind rapid brand growth.
Founded in 2019, R.A.D® is a high-growth performance footwear brand that has expanded into apparel as the business and product proposition have developed.
Its collections span men's and women's performance products designed for people across different levels of fitness, underpinned by a brand philosophy centred on participation, inclusivity and performance.
As that growth accelerated, Consumer Additions partnered with R.A.D® to strengthen multiple areas of the business with people capable of supporting both the commercial operation and the brand itself.
Eight hires across the functions needed to scale.
R.A.D® required talent across several fundamentally different disciplines, from Finance and Operations through to E-Commerce, Social and Creative Marketing.
That meant each search required specialist functional knowledge while still working towards one consistent objective: creating a team that understood the brand's values and could contribute within a rapidly developing business.
Consumer Additions focused not only on technical capability, but also on whether each candidate could genuinely connect with the culture and ambition of the organisation.
Building capability across the whole business.
Accounts Assistant
Finance Assistant
Management Accountant
Customer Service Representative
Social Media Manager
Creative Marketing Manager
E-Commerce Manager
Office Manager
Recruiting for skill and cultural alignment.
Consumer Additions developed a tailored recruitment approach around both the individual briefs and the wider R.A.D® brand story.
Job messaging was shaped to communicate the company's mission and culture clearly, helping attract people who were interested in more than simply the responsibilities attached to the position.
Throughout the selection process, candidates were assessed for functional expertise alongside cultural fit, creating a stronger foundation for a cohesive team.
Eight hires helping R.A.D® strengthen the commercial, creative and operational infrastructure behind continued brand growth.
Different skills. One growth strategy.
Scaling quickly? Build the team at the same pace.
Consumer Additions partners with high-growth consumer brands to secure specialist talent across finance, digital, marketing, operations and customer functions.
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