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Scaling the Finance Team

HelloFresh, a leading global meal kit delivery company, has experienced a remarkable journey of growth and expansion in recent years. With a turnover exceeding £400 million in the UK alone and over £7 billion globally, HelloFresh has established itself as a market leader in the food delivery industry. Operating from its central London headquarters, the company has undergone a sustained period of hypergrowth, driven by its innovative approach to meal planning and delivery services.

Challenges Faced by HelloFresh:

However, with rapid growth comes a unique set of challenges. As HelloFresh expanded its operations and market presence, it soon became evident that its finance processes were struggling to keep pace with the evolving demands of the business. Despite its talented workforce and dedicated team, HelloFresh lacked the resources and expertise required to optimise its finance function for scalability and efficiency.






Consumer Goods




UK Financial Controller

Head of Commercial Finance

Interim Commercial Finance Manager

Commercial Finance Manager

The Challenge

As HelloFresh aimed to scale its UK finance team to accommodate the hypergrowth it became clear that traditional recruitment methods were insufficient in sourcing individuals with the requisite skills and experience.

The finance leadership roles at HelloFresh demanded more than just technical proficiency. They required visionary leaders who could navigate the complexities of a rapidly evolving industry landscape while fostering a culture of innovation and collaboration within the finance function. Finding candidates with a proven track record of guiding medium to large-sized finance teams through exponential growth phases presented a unique challenge.

The Solution

Consumer Additions took over the sourcing and hiring process for four key roles within the UK finance team:

  • UK Financial Controller
  • Head of Commercial Finance
  • Interim Commercial Finance Manager
  • Commercial Finance Manager

Our expertise in executive finance recruitment, coupled with a deep understanding of the challenges and demands of high-growth environments, made us the ideal partner for HelloFresh. Leveraging our extensive network and industry knowledge, we embarked on a targeted search for candidates who could apply their experience from previous roles in medium to large-sized organisations undergoing rapid expansion.

The Results

Our shortlist included candidates who excelled in high-growth medium to large environments, using their expertise to lead strategic initiatives and tackle challenges linked to rapid expansion. They all had a proven record of success in previous roles within dynamic organisations, covering various responsibilities like financial planning, analysis, strategic decision-making, and team leadership.

Moreover, the shortlisted candidates demonstrated a deep understanding of the unique demands and complexities inherent in scaling finance operations within a rapidly growing company. Their prior experience equipped them with the insights and insights necessary to anticipate and navigate challenges effectively, ensuring continuity and stability amid HelloFresh’s ambitious expansion plans.

We focused on candidates with not just technical skills but also qualities such as adaptability, resilience, and a proactive attitude.



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