Hunza G
Strengthening the digital, merchandising and technical capability behind one of British fashion's most distinctive swimwear brands.
Talent behind an unmistakable fashion identity.
Hunza G's story began in 1984, when its signature crinkle-stretch fabric and distinctive high-cut silhouettes first established the brand's visual identity.
Today, the British swimwear label combines that recognisable design heritage with a contemporary approach to inclusivity, sustainability and modern luxury.
During a period of significant growth, Consumer Additions partnered with Hunza G to secure specialist talent across three areas central to the brand's continued development.
Three specialist hires. Three different areas of growth.
Hunza G needed experienced specialists capable of adding immediate value across its digital, merchandising and technical functions.
Each appointment required a different skill set, but the cultural requirement remained consistent: candidates needed to understand the pace and commercial realities of a growing fashion business while being genuinely aligned with the brand.
Our search focused on identifying candidates who combined strong functional expertise with a clear understanding of the luxury and fashion environment.
Senior Digital Marketing Manager
Merchandiser
Senior Garment Technologist
Understanding what fits beyond the CV.
Fashion recruitment is highly nuanced. Technical capability matters, but so does understanding the product, customer, culture and creative language of the brand.
Our specialist market knowledge allowed us to narrow each search to candidates who could genuinely add value, rather than presenting volume for the sake of it.
The result was a focused recruitment process and three appointments across disciplines that directly support Hunza G's ongoing growth.
Three hires strengthening digital growth, commercial merchandising and technical product capability.
They truly understand the fashion arena and really get under the skin of what we need.
Quality over candidate volume.
Hunza G's feedback reflects an important part of how Consumer Additions approaches specialist fashion recruitment: understanding why somebody is right for a business is as important as understanding whether they can technically perform the role.
By investing time in the brief and applying specialist sector knowledge before candidates reach the client, we can create a more focused search and protect the time of both hiring teams and candidates.
Need specialist talent that genuinely fits your brand?
Consumer Additions connects ambitious fashion and luxury businesses with exceptional talent across digital, commercial, creative, product and operational functions.
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